Douchebag of the Week: Bobby Kotick – CEO Activision

Bobby Kotick

Some of you may remember my earlier editorial calling out Activision’s Bluff, but head honcho Bobby Kotick still isn’t finished yet.

Not only does he threaten to pull support of a company that has made Activision literally millions of dollars, but he hiked up the price of the European edition of the anticipated Call of Duty: Modern Warfare 2 to 55 pounds. But wait, there’s more!

In a recent Activision-Blizzard conference call, Kotick responded to a question from analyst Tony Gika’s : “And Tony, you know if it was left to me, I would raise the prices even further.”

In this current economy, where there is very little money to go towards things like rent, food, transportation, it’s already extremely hard to justify spending $60 (USD) on a piece of entertainment like a video game, let alone nearly $100 (USD), the equivalent of the 55 pounds Activision expects European gamers to pay for Modern Warfare 2 when it hits this year.

So congrats’ Bobby, you’ve just become today’s “Douche of the Week,” and are currently in the running for the gaming industries “Douche of the Year” award.


4 Responses to “Douchebag of the Week: Bobby Kotick – CEO Activision”

  1. He is a douche, and I hope people don’t fall for his bullshit.

  2. hudson74 Says:

    haha that guy came into my testing room a couple weeks ago with a bunch of other suits 🙂

  3. kotickdevil Says:

    someone is going to make this man’s life line a little bit shorter pretty soon i imagine 😦

  4. kotickdevil Says:

    Don’t F with Blizzard!

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